Social Media for Authors – How to use Facebook successfully for your marketing

1 Facebook Marketing: Nothing works without a marketing plan!
How do I market my book?
Image: Start marketing in good time and prepare a marketing plan as you write.

Do not jump wildly on the platform and just try it. If you've published your book, you've probably already thought about marketing. Social media or Facebook does not work in isolation from your other actions. Basically, you should generally create an overview, a so-called marketing plan, on the planned activities before starting the marketing activities. The measures on Facebook should be combined with other social media measures on other channels (such as Instagram, Twitter, XING), but other marketing measures such as press work, readings, etc. The marketing activities should tell a story about your title on all channels and support actions with each other. For example, if you create a press release, you can use the press release for posts; Individual posts on different channels should be matched. If you organize a reading, you should promote it on the social networks on Facebook, etc.

Facebook advertising is not always suitable for every book. A textbook, for example, requires different marketing measures than a fantasy novel. Therefore, Facebook is involved in these strategies. You should define this in your individual marketing plan with detailed guidelines for your marketing activities and their execution. Facebook is good, to build up a fan base or community in the long term before publishing. Once the book is published, and that community already exists, it's easier to get started with your marketing efforts and reach out to a large community.

2 Your target audience – Are you reading on Facebook?
Facebook for authors
Image: The first step in Facebook marketing: Analyze if your readers are even on the social network.

Have you ever thought about which target group your book actually reads? This should you – even apart from your Facebook advertising – necessarily reconsider all marketing efforts. Because not every title is in good hands on Facebook. But also ask yourself where your readers are active. Is your target group on Facebook so, where and how does it act in the network? Only in this way can you find out how to reach the target group. The advertising on these channels is certainly useful in literary works, such as crime novels or fantasy works. For these genres there are many fan groups and forums on Facebook. Things are different with specialist and non-fiction books. It all depends on the genre and the title, whether advertising campaigns via Facebook make sense. Pick up your title again and look at it from the perspective of the ideal reader. Which genre and content make up your book and which readers are eligible for it? Whom does the style and presentation of the book appeal to? Tech savvy readers tend to stick to social networks, blogs, or book communities. A cookbook enthusiast can choose between different platforms for pictures and videos on Pinterest, Instagram or Facebook – or maybe just stay offline. The biography of a rural rowing club or a chess guide would probably be out of place on Facebook! Do not pulverize your marketing ammunition with actions,

Find 3 matching Facebook groups
Discover groups Facebook
Image: Facebook groups are a great option for authors to interact with other users, authors and readers or to address them.

Social networks like Facebook offers a variety of opportunities for sharing or advertising. An interesting option for this are the Facebook groups. These are user or discussion groups in which individual users talk about specific topics. Thesis offers a variety of options for your marketing:

Exchange with other authors
Address and contact with your readers
Building and maintaining your network / fan base
Information about a topic
Search on the social media and facebook possible discussion groups, which fits your book. The more you have left, the better your marketing efforts. You can search on Facebook in the left toolbar for matching groups. To do this, go to the Discover tab. Click on the button "Groups". In the group tab, enter a keyword or search in the corresponding category and you will be shown the appropriate groups. Take a close look at the profile of each group and their number of members. Once you have found a suitable group, you can join it, interact with other users, ask questions. The more members, the more activity in the groups, the richer the information and the more chances for you to contribute yourself. You should therefore take a look at how the group is with new contributions and by whom. If the group shares new information relevant to you or your readers, it is worth joining the group. Active and ongoing communication with other Facebook users, authors

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